Communication Playbook - Health Savings Accounts
Health savings accounts (HSAs) are a great way for employees to take charge of their health care costs. As an employer, you play a critical role in providing education and resources so employees can decide if an HSA is the right choice for them. This step-by-step communication “playbook” includes the resources you need to effectively communicate the benefits of HSAs to your employees and help them get their accounts set up hassle-free.
Start the conversation
Whether you're introducing HSAs to the entire organization, onboarding new hires, or reviewing options before open enrollment, it helps to provide a high-level overview of HSAs prior to discussions.
If you've offered an HSA before, send offer new insights into the benefits
This email template offers the latest data showing how HSAs are increasingly relevant in the year 2022.
Here are some tips for using the email
If HSAs are new to your group, or to a set of your employees, send an introduction letter
This email template allows you to send a customized email message from your human resources leader or team.
Cover the basics
Before benefits discussions, it's also helpful to provide material that covers the basics about HSAs. This can make benefits conversations more productive. We recommend posting these materials on your benefits site or company intranet site, or distributing via email or as a physical copy.
HSA Essential Guide
This document provides an easy-to-read overview of HSAs, and can help employees decide if an HSA is right for them and how to maximize their savings.
Product comparison chart
Use this chart if you are offering multiple health spending account options to employees.
This document designed to help employees understand the different accounts. It is editable so you can add or remove products to fit your communication needs.
Even if in-person benefits presentations are not possible, it's helpful to connect over the phone or online to review this benefits option. This gives your employees a chance to ask questions and better understand their options.
Schedule informational meetings
Share a presentation about HSAs
This simple presentation walks through HSA basics and includes hypothetical examples.
Review our fact sheet
Before meeting, prepare to answer basic questions you may run into.
Provide the HSA worksheet
Whether the meeting is in-person or virtual, be sure to distribute the HSA worksheet. It shows employees how to estimate their potential costs and savings with an HSA. Using their own information, employees can explore how an HSA might work for them.
Support employees during enrollment
Your employees have decided to enroll in an HSA. Now what? Continue to support them during enrollment by helping them make their elections and letting them know what to expect.
Help your employees enroll
You can either gather enrollment elections from your employees and submit them to us, or have employees open their own accounts. Your Capital Blue Cross representative can help you determine the best method for enrolling your members. You can contact our group services line with questions at 877.293.7041.
Use the Group Portal
Monitor and manage your group’s Capital Blue Cross benefits.
Need to manage enrollment via mail?
Inform employees about what comes next
Once enrollment has been processed, your employees will start to receive their welcome letters and debit cards. Make sure they're aware that their debit card will come in a plain white envelope.
Help your employees take advantage of their new accounts
In order to take full advantage of their accounts, employees need continuous education and encouragement from you. Capital Blue Cross offers a variety of resources that make it easy for you to share and promote.
Provide employees direct access to their new online account
Post or provide a link to Capital Blue Cross’s mobile-enabled website at CapitalBlueCross.com. The site works well for any screen size—whether it’s a desktop monitor, laptop, tablet, or mobile phone.
Remind employees where to access educational resources
You can do this with a simple email including the following link to the materials on our learning site.
Promote the customer support phone number
If employees have additional questions about their account, they can call our customer support phone number from 8:00 AM to 9:00 PM ET, Monday through Friday - 9:00 AM to 5:00 PM ET, Saturday and Sunday: 877.293.7041.
As always, we’re here to help. If you can’t find the answers you’re looking for online, give us a call at 877.293.7041 9:00 AM to 6:00 PM ET, Monday through Friday. Or, you can contact your account manager.